Chapter 9

Chapter 9

SOCIAL NETWORKING

VIGNETTE

Twitter Emerges as News Source for Law Protesters

1. Many people question the value of Twitter's goal of helping people stay connected. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people organizations to add real value?

     ANSWER : Yes, the events in Iran illustrate the potential value to society on how they are connected to other people. They did not used the Twitter in a proper way. There are some social networking sites that will able to connect you in your friends, families and coworkers like Facebook, MySpace, Tagged and etc.

2. How trustworthy is the information one gleans from social network such as Twitter?

     ANSWER : Twitter is taking the world by storm, leaving Facebook and email in its wake. Industry analysts say that more than 2.25 million "tweets" - Titter messages - are now posted everyday worldwide. Tweets differ from email in two ways : they are public - anyone on Twitter can find and read them - and they are always short: a maximum of 140 characters long. Other Twitterers choose to " follow " your tweets and you, in turn, decide to follow theirs. This way, you can find out, for instance, that your friend is on a ski lift and your colleague needs feedback on a product idea. ( Tweets can contain links to other websites, documents or pictures. ) ( http://www.telegraph.co.uk/technology/twitter/4523494/How-to-Twitter-why-the-world-is-Twitter-crazy.html )

CASE 3 : Social Networking Disaster for Domino's

1. Some observers believe that if an organization does not respond  within the 24 hours, then the damage has been done- lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino's have reacted more effectively?

     ANSWER : The Domino's must have to train their employees well . They have to required the management to gather facts and figure out what happend before the incident.

2. Do you find it unusual that Domino's response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or Why not? Does Domino's use of the online media set a precedent for others to follow in the future?

     ANSWER : Domino's using online media than to printed press releases because it is easily to share and view to the people. I think, the Domino's president respond in a appropriate way to apologize for the initial repulsive of their business.

3. Identify three lessons that other companies could learn from Domino's experience.

     ANSWER : The bottom line for any business and the clear message from the Domino's Pizza experience is that listening to your customer pays. It is irrelevant whether you are a multi-billion dollar enterprise or a one-person business, your customer's perception of your product or service is the key to your success or failure. The lesson every businessperson can learn - without spending $75m - is that it's okay to make mistakes and get it wrong sometimes as long as you are honest enough and courageous enough to admit those mistakes and, even more importantly, are proactive in addressing them. Negative feedback and criticism can be profitable for your business if you handle it properly! ( http://www.evancarmichael.com/Sales/6271/What-Every-Business-can-Learn-from-Dominos-Pizza.html )